FOR THE LORE
Everyone knows, the better the party, the better the party stories. With a new product coming to shelves, Double Strength, Jose Cuervo has the chance to double down on the party lore that lives on in the camera rolls and in group chats. If the night started with Cuervo Double Strength, chances are it ended in a tale worth telling.
Role: Art Director, Designer, Lore Enthusiast
Agency: Havas New York
Out in the subway, on billboards, and plastered to the side of buildings, Cuervo will recreate imagery from some of the craziest party stories shared with the @JoseCuervo social media platforms. For ones at eye-level, the branded censorship bar becomes a peelable discount coupon to take away and make your own lore.
LORE BILLBOARD
YOU HAD TO BE THERE
Digging through the best r/PartyLore Reddit thread, Cuervo will take inspiration from the best party lore for social media content, both paid and organic. Some will be UGC, some will be filmed - all will have the quality of a self-shot video, edited to keep viewers guessing the next move.
Double the Strength, Double the Party. Double the Lore.
CW: Lauren Luther
AD: Cora Veltman
CD: João Medeiros, Sarah Spicher, Eduarda Castro
Agency: Havas New York