PLAYOFF MAN SYNDROME
How does a financial company like Visa make its always-on social media content interesting and engaging? By leaning into the obsessions that customers spend their money on. We leveraged Visa’s team sponsorship in Formula One to introduce fans to their new drivers for the 2025 season.
Role: Creative, Art Director, Formula One Expert
Agency: We Are Social
THE CYCLE TRACKER - product innovation
Keep track of your fan’s PMS with the Doritos cycle tracker. Based on team performance and your fan’s symptoms, we can recommend the perfect flavor of Doritos. (With a discount code to help ease the pain.) Sign up for push notifications right to your phone so that you can stay ahead of your fan’s mood swings and chat with our GUYnecologist chatbot 24/7 for support.
Doritos’ Comfort Plus™ Care Package includes everything a PMSing fan needs to get through their time of the month: tissues, a stress ball in the opposing team’s colors, a 2-liter bottle of Pepsi, and - of course - Cool Ranch and Nacho Cheese Doritos in light, regular, or super size bags depending on the severity of the flow of tears.
PMS comfort plus pack
Doritos will install chip dispensers in bathrooms at stadiums to rescue fans who need a moment to sit by themselves and cry into a snack at halftime. Never be caught unprepared when PMS strikes.
BATHROOM DISPENSER
Take 30 seconds to watch the funniest Doritos ad to never get airtime. Designed for the Super Bowl on a shoestring budget, at least we hired some professional improv actors.
THE SUPER BOWL SPOT
sympathetic social
Remember, there is always next year
CW:Aaron Payne, Kelly Combs, Rebecca Deitch
AD: Cora Veltman
Video:
Crew: Paul Kendall, Thomas Nelson
Cast:Beth - Daniella Pereira, Tom - Mickey O'Sullivan, Sasha - Kelly Combs
Editing: Rebecca Deitch, Kelly Combs, Cora Veltman
