ICON: Mario Andretti
Featured at the Indianapolis Motor Speedway Museum, ICON: Mario Andretti celebrated the 50th anniversary of Mario Andretti’s Indianapolis 500 win and the legendary driver’s career across motorsports.
AD / Designer: Cora Veltman
Curator: Jason Vansickle
Collections Manager: Roxie Dunbar
Seen by over 105,000 visitors, it is regarded by the racing community as one of the best exhibits in the museum’s 70-year history.
An important piece of memorabilia inspired the colors, fonts, and ribbon/star details, while the key portrait was one from a private collection that had never been displayed publicly. The breadth and the uniqueness of the visuals were vital to distinguish our exhibit from others that were competing for the public’s attention at that time.
The Brand
In order to best capture the breadth and amount of content collected for this exhibit, we put together a 50-page souvenir, 100% paid for by sponsors.
These booklets were free to customers of the museum, and have become collectible amongst the racing community for their wealth of information and detail.
THE BOOKLET
One morning before we were open to the public, the Curator of Vehicles, Jason Vansickle, arranged for a private tour of Mario through the exhibit.
We spent over an hour just the three of us, and I was able to show my hero every design detail. The moment he walked through the marquee, he teared up.
Showing Mario
My passion and extensive knowledge won me this project. After all, Mario was always my favorite driver, and I interned at Andretti Autosport while in college.
At 21 years old, I was the youngest voice at the table. It was an honor to work with my hero directly to make this exhibit a reality.
PERSONAL SIGNIFICANCE
Christian Bale and Matt Damon on the Ford v. Ferrari press tour stopped by the Speedway and we took them through the exhibit, answering questions and telling stories.
“If everything seems under control, you're just not going fast enough.” - Mario Andretti