Stephen Curry secured a gold medal for Team USA at the 2024 Olympics by sinking one of his legendary three-point shots in the final seconds of the title game, punctuating the moment with his trademark ‘Night Night’ pose.
San Francisco-based bed company, Thuma, seized the cultural buzz and took to social media to become the unofficial sponsor of Curry's iconic pose for the Golden State Warriors’ following season.
CW: Aaron Payne, Rebecca Deitch
AD: Brooke Marram
AD/ Design: Cora Veltman
night night done right
TLDR on the case study video: Every time Curry hit the“Night, Night” on a game-winning shot, fans who tweeted #put2bed and tagged @Thuma within five minutes got 43.3% knocked off of their purchase in honor of Curry’s insane career Three-Point Percentage.
At the start of the 2024/2025 season, Curry held the record for most career-made three-pointers (3,747 of them.)
And when he hits the 4000th shot this season, Thuma will be ready to release the one-of-a-kind signature Steph Curry Triple Bed built from the floors of the court, forever memorializing the monumental achievement. We'll then auction the bed off to raise money for NBA Cares.
The TRIPLE BED
The Golden State warriors made the playoffs, and that meant watch parties. Thuma worked with the Warriors to supply beds. Fans had the chance to watch their favorite team play their away games from the comfort of a bed at home court.
Watch party
Don’t get caught sleepin
