#obsessed
How does a financial company like Visa make its always-on social media content interesting and engaging? By leaning into the obsessions that customers spend their money on. We leveraged Visa’s team sponsorship in Formula One to introduce fans to their new drivers for the 2025 season.
Role: Creative, Art Director, Formula One Expert
Agency: We Are Social
Drivers are often moving teams in Formula One, especially at Red Bull Racing. Liam Lawson and Isack Hadjar have been in the public eye, but a lot of fans didn’t know much about either driver. We compiled all of the top personal questions that fans wanted to know, but with a twist.
BURNING QUESTIONS
Visa’s marketing team specifically requested our take on a social media video trend where people try not to laugh with water in their mouths. We created a DRS (Drawing Really Stupid) and Spittin’ Slang series in response.
Spitting Slang
Need more videos? New content posting to the @visa page.
Chuck a skids for the bros
Creative: Cora Veltman, Fiona Nova
CD: Martin Staaf
Photography: Provided by We Are Social, VCARB